89% of Heavy Equipment Guide readers respond to advertising and editorial in each issue:
- 50% - Used Reader Reply cards
- 42% - Clipped/copied articles
- 41% - Used information from editorial to improve business
- 39% - Used information from advertising to improve business
- 38% - Contacted an advertiser direct
Heavy Equipment Guide readers spent almost an hour on each issue
(56 minutes).
Heavy Equipment Guide is read on an average of 2.4 separate occassions with nearly four out of ten of its readers (36%) picking it up three or more times.
Heavy Equipment Guide is returned to for further reference by almost two out of three of its readers (63%).
Heavy Equipment Guide has a pass-along readership of 3.9 readers per copy for a total readership of 4.9 readers per copy.
You can also download the 2007 Media Planner (in PDF format).
Click here to view PDF of the Business Publication Circulation (CCAB) Statement for the 6 month period ended June 2007.
For more information about advertising with Heavy Equipment Guide, contact :
Bruce Barden, Sales Director / Associate Publisher
Heavy Equipment Guide
Phone: (604) 291-9900
Fax: (604) 291-1906
E-mail: bbarden@baumpub.com
Justin Barone, Regional Manager
Heavy Equipment Guide
Phone: (604) 291-9900
Fax: (604) 291-1906
E-mail: jbarone@baumpub.com
